flamingo
Head of Creative, flamingo (Harry's)
As the head of creative at flamingo, I built the brand's fundation, hand picked the cast of its in-house creative agency, and shaped its POV. In its first three years, flamingo grew from DTC new comer into an to industry disruptor challenging established hair removal brands through impactful communications and human centric design principles.
PHOTOGRAPHY
Flamingo's photography combines an aspirational aesthetic with lived-in environments and rich color palettes to celebrate self care and take hair removal out of the shadows.
flamingo x Ashley Graham
Film Credits
Agency: Forsman & Bodenfors
Director: Caraz
To create awarness for Flamingo’s brand position as supporting all hair choices, we partenered with Ashley Graham to curate a limited-edition collection of wax strips, razors, and travel kits tailored to all needs. Shave what you want, wax what you want, leave what you want — do what works for you, not what anyone else tells you.
Selected Works
flamingoBRAND DEVELOPMENT AND CREATIVE DIRECTION
NutrafolBRAND DEVELOPMENT AND CREATIVE DIRECTION
adidas AtelierSTORE EXPERIENCE
Grow OnCAMPAIGN
CosmopolitanEXPERIENTIAL AND BRANDED CONTENT
Wolf & PaperART EXPERIMENT
Fashion EmergenciesPOSTER SERIES
The Bush 2020PRODUCT LAUNCH CAMPAIGN
adidas OriginalsGLOBAL CAMPAIGN
Potholes PostersUNESCO POSTER SERIES
WardrobeE-COMMERCE PLATFORM STRATEGY AND DESIGN
Shop BazaarE-COMMERCE PLATFORM STRATEGY AND DESIGN
All Souls WelcomePRIDE CAMPAIGN
SoulcycleBRAND REFRESH
CoachBRAND RE-BOOT
adidas staYBRANDED NARRATIVE SPACE EXPLORATION
adidas x DieselBRAND COLLAB
Puma 100m ShopLONDON OLYMPICS STUNT