COACH REBOOT

Global Creative Director, Coach

Making Coach culturally relevant and desirable again was a multi-year task that allowed me to curate and lead a strong in-house team dedicated to re-thinking every part of the brand’s digital communication. From product and e-commerce photography to brand experiences, a new site, social channels and a dedicated app, Coach became modern and relevant to a new generation.

A NEW ERA OF COACH X _____

To create cultural relevancy for Coach we created culturally meaningful collaborations relevant to a trendy adience. We have launched an exclusive collection at Colette Paris, the epicenter of the fashion world .

We also leaned into the classics with a Peanuts collaboration, featuring an AR experience bringing the products to life and immersive in store experiences.

REINVENTING .COM

Along the rich social and branded content created for Coach, we have re-invented the site in a more editorial format and treated it as a zine with new themes every month. The quilt/ americana aesthetic of the brand was greatly influenced by the collage aesthetic the team had established for the website.