ALL SOULS
WELCOME

Creative Director, SoulCycle

To celebrate Pride month, we created a campaign that celebrates the incredible LGBTQ+ community at SoulCycle. Six amazing instructors shared their journeys through a series of interviews, videos and images while every studio signage was changed to state loud and proud: ALL SOULS WELCOME

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Selected Works

flamingoBRAND DEVELOPMENT AND CREATIVE DIRECTION

NutrafolBRAND DEVELOPMENT AND CREATIVE DIRECTION

adidas AtelierSTORE EXPERIENCE

Grow OnCAMPAIGN

CosmopolitanEXPERIENTIAL AND BRANDED CONTENT

Wolf & PaperART EXPERIMENT

Fashion EmergenciesPOSTER SERIES

The Bush 2020PRODUCT LAUNCH CAMPAIGN

adidas OriginalsGLOBAL CAMPAIGN

Potholes PostersUNESCO POSTER SERIES

WardrobeE-COMMERCE PLATFORM STRATEGY AND DESIGN

Shop BazaarE-COMMERCE PLATFORM STRATEGY AND DESIGN

All Souls WelcomePRIDE CAMPAIGN

SoulcycleBRAND REFRESH

CoachBRAND RE-BOOT

adidas staYBRANDED NARRATIVE SPACE EXPLORATION

adidas x DieselBRAND COLLAB

Puma 100m ShopLONDON OLYMPICS STUNT