ALL SOULS
WELCOME
Creative Director, SoulCycle
To celebrate Pride month, we created a campaign that celebrates the incredible LGBTQ+ community at SoulCycle. Six amazing instructors shared their journeys through a series of interviews, videos and images while every studio signage was changed to state loud and proud: ALL SOULS WELCOME
Selected Works
flamingoBRAND DEVELOPMENT AND CREATIVE DIRECTION
The New StandBRANDING AND EXPERIENTIAL
Nutrafol WomenBRAND DEVELOPMENT AND CREATIVE DIRECTION
adidas AtelierSTORE EXPERIENCE
Nutrafol MenBRAND WORLD
CosmopolitanEXPERIENTIAL AND BRANDED CONTENT
Wolf & PaperART EXPERIMENT
Fashion EmergenciesPOSTER SERIES
The Bush 2020PRODUCT LAUNCH CAMPAIGN
adidas OriginalsGLOBAL CAMPAIGN
Potholes PostersUNESCO POSTER SERIES
WardrobeE-COMMERCE PLATFORM STRATEGY AND DESIGN
Shop BazaarE-COMMERCE PLATFORM STRATEGY AND DESIGN
All Souls WelcomePRIDE CAMPAIGN
SoulcycleBRAND REFRESH
CoachBRAND RE-BOOT
adidas staYBRANDED NARRATIVE SPACE EXPLORATION
Puma 100m ShopLONDON OLYMPICS STUNT