COSMO HOTEL

Creative Director at Digital Kitchen

A visual and experiential world created for The Cosmopolitan of Las Vegas, this project transformed the hotel’s lobby into the first chapter of its universe, using monumental digital portals, mirrored columns, bodies, landscapes, creatures, abstract motion and shifting reflections to turn arrival into a cinematic journey. 

The Cosmopolitan Digital Experience won the Design Grand Prix and a Gold Lion at the 2011 Cannes Lions International Festival of Creativity, recognizing it as a landmark in immersive hospitality, digital storytelling and brand world-building.

The experience begins like an expedition into an unknown world, with guests entering the lobby not as spectators but as travelers, stepping into a landscape that is constantly changing around them. Across the digital portals, abstract terrains unfold and dissolve, exotic plants appear like specimens from an imagined geography, strange creatures move through color and shadow, and characters seem to return from distant places carrying artifacts, memories, gestures and traces of what they have seen. It is less a screen-based installation than a living travel diary, one made of light, motion, reflection and atmosphere, where the hotel introduces itself not through signage or decoration, but through a sense of discovery.

On the mirrored columns, the body becomes part of the architecture. Figures press against the glass as if a thin white membrane separates them from the room, revealing shoulders, mouths, hands, torsos and faces in fragments, never fully literal, always just out of reach. Scale shifts from intimate to monumental, a body disappears and a face suddenly fills the surface, movement becomes texture, and the sensuality of human presence begins to merge with technological forms. The guest’s own reflection enters the composition, mixing with abstract shapes, light, color and passing bodies, so the experience becomes personal, unstable, almost dreamlike, as if the lobby itself is remembering everyone who moves through it.

What made the project powerful was that the screens were never treated as screens; they became the poetic gate into the entire world of the hotel. The visual language moved beyond the lobby and began to inform the broader Cosmopolitan ecosystem, from programming and menus to events, communications and narrative moments, each touchpoint feeling like another object brought back from the same voyage. The result was a hotel brand expressed not as a logo system, but as a mythology, a world of seduction, curiosity, artifice and discovery, where technology did not flatten the experience but made it feel more alive, more human, more mysterious.

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