WOLF &
PAPER

A library of taste.

Wolf & Paper is an evolving body of work exploring the relationship between taste, culture, design, and the stories we tell through brands, objects, places, and images.

Founded in 2009 as a fashion blog, Wolf & Paper has taken many forms over the years: editorial platform, e-commerce experiment, visual archive, zine publisher, research practice, creative consultancy, and laboratory for emerging technologies. What began as a personal project has gradually expanded into a broader inquiry into how cultural meaning is created, shared, and sustained.

At its core, Wolf & Paper is built on a simple belief: taste is a discipline of attention. It is a way of shaping culture that fluidly between fashion, architecture, publishing, hospitality, design, technology, art, and commerce. The same instincts that shape a photograph, a room, a book, or a collection can also shape a brand, a business, or an institution.

Subscribe to Wolf & Paper on substack:  a living course in attention, exposure and aesthetic judgment, for anyone who wants to sharpen how they see, choose, collect, build and understand culture.

Library of Taste

An evolving archive of references, visual studies, essays, interviews, field notes, objects, and cultural observations. A living collection of the images, ideas, places, and people that shape contemporary taste.
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The role of AI in the creative process: Little Islands

Little Islands is an exploration of how creative teams can build fluency with AI without surrendering taste, authorship, or judgment, using small, specific, human-led systems that help translate instinct into structure, reduce repetitive work, and protect the tiny decisions that make a brand feel like itself. Rather than one giant AI machine, Little Islands proposes a more intimate model: modular tools, workflows, and creative companions built around real people, real references, real friction, and the belief that scale only matters when it still has a point of view.

Case study coming soon.

Translating Matter : physical experiments

Translating matter is both a discipline and an obsession: taking ideas, references, instincts, textures, moods, memories and cultural signals, and finding the most precise physical form for them, whether that becomes a brand world, an object, a scent, a space, a printed piece or an experience.

Béton Armé is one expression of that practice, a perfume built from my own archive of brutalist concrete, dry citrus, cold steel, limestone light and monastic interiors, using AI not as a generator but as a translator between image, language and material composition.

What began as a fragrance became a larger proof of concept for how taste can travel across disciplines, moving from atmosphere to structure to matter without losing its soul.
 
 

Advisory

Selective partnerships with brands, founders, and institutions seeking cultural relevance, stronger points of view, and a more considered relationship with taste. Wolf & Paper does not function as a traditional agency. It works as a strategic and creative partner for organizations looking to build enduring cultural value.

Publishing

Zines, books, printed matter, annual editions, collections, and objects that give physical form to ideas and preserve them beyond the speed of the internet. Writing, criticism, cultural observations, brand essays, reports, interviews, and investigations into the forces shaping culture, aesthetics, creativity, and modern life.

Cultural Institution

Salons, dinners, talks, exhibitions, collaborations, city guides, research initiatives, and public programs that bring together people, ideas, and disciplines. An ongoing effort to create spaces for conversation, curiosity, and cultural exchange.

Wolf & Paper is ultimately a long-term project dedicated to understanding how taste is formed, how culture evolves, and how meaningful work can exist at the intersection of art, commerce, and everyday life. It is both archive and experiment, publication and practice, observation and participation. A place to study culture, contribute to it, and occasionally help shape where it goes next.