SOUL

Head of Creative

As head of creative for SoulCycle, my main focus has been to expand the Soul experience beyond the studio through branded content, at home classes and experiences. Under my leadership and in collaboration with agency Riot we have set the tone for branded at home classes and developped content series for social channels.

Sound by Soul became a series of events taking the spirit of the class in unexpected locations with guest performers. 

Sound by Soul at the Harlem Parish

With performances by Louis The Chid and Elley Duhé, and a DJ set by Va$htie.