THE BUSH 2020

Head of Creative, flamingo (Harry's)

Flamingo launched a conditioning product for pubic hair—and a campaign: The Bush 2020. We partnered with design legend Paula Scher to create a unique graphic identity that leveraged intermittently weighted fonts to bring our mission of celebrating choice to life. The Bush 2020 was announced in a full page spread in the New York Times—a Pubic Service Announcement—and was supported across all channels as a full 360 activation. Flamingo’s internal creative brought The Bush 2020 to life online and irl at our campaign HQ, a ground-level activation in New York City that reclaimed the visual language of old school political campaigns to embrace a message of choice and inclusivity.