WOLF &
PAPER
Personal Project
Wolf & Paper is a decade-long collection of design experiments at the intersection of art, commerce and style. It began as a fashion blog from 2009 to 2016, grew into an e-commerce platform and has since evolved into a more fluid creative practice that stretches across digital curation, white papers, AI work, emerging technology and occasional spatial design.
What ties all of this together is a unified way of seeing. My work lives in the belief that taste is not a hobby. It is a system of attention and intention that can move across mediums with ease. Wolf & Paper is where that philosophy takes shape, whether through collage work, yearly zines, film photography or experiments that explore how culture shifts and how design can reveal deeper meaning within it.

Collages from contemporary culture created directly on the iphone from found social posts.
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Experiments with 3d printed jewelry


The early days of Wolf&Paper
Circa 2009, Wolf & paper started as a fashion tumblr, and quickly evolved into a shoppable daily story finding similitude between two objects.


Selected Works
Béton ArméBRAND DEVELOPMENT AND CREATIVE DIRECTION
The New StandBRANDING AND EXPERIENTIAL
Nutrafol WomenBRAND DEVELOPMENT AND CREATIVE DIRECTION
Nutrafol MenBRAND WORLD
flamingoBRAND DEVELOPMENT AND CREATIVE DIRECTION
The Bush 2020PRODUCT LAUNCH CAMPAIGN
adidas AtelierSTORE EXPERIENCE
adidas OriginalsGLOBAL CAMPAIGN
CoachBRAND RE-BOOT
WardrobeE-COMMERCE PLATFORM STRATEGY AND DESIGN
Fashion EmergenciesPOSTER SERIES
Potholes PostersUNESCO POSTER SERIES
CosmopolitanEXPERIENTIAL AND BRANDED CONTENT
Wolf & PaperART EXPERIMENT
All Souls WelcomePRIDE CAMPAIGN
SoulcycleBRAND REFRESH
adidas staYBRAND NARRATIVE SPACE
Puma 100m ShopLONDON OLYMPICS STUNT
adidas x DieselBRAND COLLAB
Shop BazaarE-COMMERCE PLATFORM STRATEGY AND DESIGN