adidas staY
Art Director, Sid Lee

adidas staY was conceived as the ultimate immersive brand experience. The hotel and cultural hub, invites guests and locals to explore and express their interests in a seamless manner while positioning retail as a service making your day or your stay better .

The first 2007 version of the concept proposed the Highline in New York as the location for adidas's first hotel. The second one proposed a take over of the Truman brewery in London for a 2012 hotel launch to coincide with the Olympics.

BEFORE THE HIGHLINE THERE WAS A DREAM OF THREE ADIDAS LINES HOTEL

The first iteration of the concept was a 2007 proposal of a hotel on the New York Highline (ultimately that site became the Standard Hotel) .