GROW ON

VP of Creative, Nutrafol

Agency: SID LEE
Director: Janssen Powers

We have teamed up with creative agency Sid Lee to create a campaign entitled, “Grow On.” Canadian artist Zach Zoya composed the anthemic song bringing depth to the story. 

Using real-life insights on the way men view and experience hair thinning, the campaign marks the first omnichannel campaign for the Nutrafol Men brand and included: national TV spots, a content partnership with GQ, OOH, a large-scale influencer campaign, and more. Its message is intended to shift the perspective of men's hair thinning and make Nutrafol synonym with growth in all its forms: personal, profesionnal and emotional.

THE DROPS

To celebrate Nutrafol's first ever take over of Times Square, we released a ltd edition sweatshirt featuring the live campaign as part as our quarterly swag drops. 

Zach Zoya's anthemic song: Grow On hit Spotify as a complement to the campaign.

GQ X Nutrafol Men
BRANDED CONTENT SERIES

Nutrafol has teamed up with GQ to create a video series about Growth, through conversations in barbershops. Isaiah Hodgins, Nick Wooster, and Brendan Fallis talk all things hair and life, along with their barbers. read more here