wardrobe
VP of Brand and Marketing
A favorite source of swag for fashionistas and content creators, wardrobe was created as a circular fashion platform that allows everyone to rent and lend their favorite pieces via rental hubs in select dry cleaners. Borrow, wear, return and start again. The brand’s tagline was simply: gucci gucci gucci gucci wardrobe as a nod to the collective obsession w Gucci circa 2021 and the possibility to wear it all without owning any.
Selected Works
flamingoBRAND DEVELOPMENT AND CREATIVE DIRECTION
NutrafolBRAND DEVELOPMENT AND CREATIVE DIRECTION
adidas AtelierSTORE EXPERIENCE
Grow OnCAMPAIGN
CosmopolitanEXPERIENTIAL AND BRANDED CONTENT
Wolf & PaperART EXPERIMENT
Fashion EmergenciesPOSTER SERIES
The Bush 2020PRODUCT LAUNCH CAMPAIGN
adidas OriginalsGLOBAL CAMPAIGN
Potholes PostersUNESCO POSTER SERIES
WardrobeE-COMMERCE PLATFORM STRATEGY AND DESIGN
Shop BazaarE-COMMERCE PLATFORM STRATEGY AND DESIGN
All Souls WelcomePRIDE CAMPAIGN
SoulcycleBRAND REFRESH
CoachBRAND RE-BOOT
adidas staYBRANDED NARRATIVE SPACE EXPLORATION
adidas x DieselBRAND COLLAB
Puma 100m ShopLONDON OLYMPICS STUNT