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wardrobe

VP of Brand and Marketing

A favorite source of swag for fashionistas and content creators, wardrobe was created as a circular fashion platform that allows everyone to rent and lend their favorite pieces via rental hubs in select dry cleaners. Borrow, wear, return and start again. The brand’s tagline was simply: gucci gucci gucci gucci wardrobe as a nod to the collective obsession w Gucci circa 2021 and the possibility to wear it all without owning any.

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Selected Works

flamingoBRAND DEVELOPMENT AND CREATIVE DIRECTION

NutrafolBRAND DEVELOPMENT AND CREATIVE DIRECTION

adidas AtelierSTORE EXPERIENCE

Grow OnCAMPAIGN

CosmopolitanEXPERIENTIAL AND BRANDED CONTENT

Wolf & PaperART EXPERIMENT

Fashion EmergenciesPOSTER SERIES

The Bush 2020PRODUCT LAUNCH CAMPAIGN

adidas OriginalsGLOBAL CAMPAIGN

Potholes PostersUNESCO POSTER SERIES

WardrobeE-COMMERCE PLATFORM STRATEGY AND DESIGN

Shop BazaarE-COMMERCE PLATFORM STRATEGY AND DESIGN

All Souls WelcomePRIDE CAMPAIGN

SoulcycleBRAND REFRESH

CoachBRAND RE-BOOT

adidas staYBRANDED NARRATIVE SPACE EXPLORATION

adidas x DieselBRAND COLLAB

Puma 100m ShopLONDON OLYMPICS STUNT