
NUTRAFOL
VP of Creative
As VP of Creative at Nutrafol, I guide the brand’s creative direction with a focus on clarity, taste and long term brand building. I lead a team that shapes how the brand looks, sounds and communicates, always anchored in human insight and strong design principles. My work has helped Nutrafol grow with intention by elevating its point of view, strengthening the quality of its storytelling and creating a visual and verbal world that feels honest, modern and culturally attuned.






















Selected Works
flamingoBRAND DEVELOPMENT AND CREATIVE DIRECTION
NutrafolBRAND DEVELOPMENT AND CREATIVE DIRECTION
adidas AtelierSTORE EXPERIENCE
Grow OnCAMPAIGN
CosmopolitanEXPERIENTIAL AND BRANDED CONTENT
Wolf & PaperART EXPERIMENT
Fashion EmergenciesPOSTER SERIES
The Bush 2020PRODUCT LAUNCH CAMPAIGN
adidas OriginalsGLOBAL CAMPAIGN
Potholes PostersUNESCO POSTER SERIES
WardrobeE-COMMERCE PLATFORM STRATEGY AND DESIGN
Shop BazaarE-COMMERCE PLATFORM STRATEGY AND DESIGN
All Souls WelcomePRIDE CAMPAIGN
SoulcycleBRAND REFRESH
CoachBRAND RE-BOOT
adidas staYBRANDED NARRATIVE SPACE EXPLORATION
adidas x DieselBRAND COLLAB
Puma 100m ShopLONDON OLYMPICS STUNT