ADIDAS ATELIER
Creative Lead, Sid Lee
Rooted in the premise that style is the most personal form of self expression, the adidas Atelier stores are built as a modular system adaptable to a variety of retail spaces worldwide. They combine archive pieces, customization stations disguised as tattoo parlors and feature highly localized art and in store events.
Concept sketches for the Atelier stores
THE STORE
AS A CULTURE HUB
The atelier is an immersive brand experience that generates a new level of consumer loyalty. Each store combines the local culture scene and iconic archival pieces to provide inspiration and a unique experience with each visit.
The Wooster street adidas Originals store circa 2009
Selected Works
Béton ArméBRAND DEVELOPMENT AND CREATIVE DIRECTION
The New StandBRANDING AND EXPERIENTIAL
Nutrafol WomenBRAND DEVELOPMENT AND CREATIVE DIRECTION
Nutrafol MenBRAND WORLD
flamingoBRAND DEVELOPMENT AND CREATIVE DIRECTION
The Bush 2020PRODUCT LAUNCH CAMPAIGN
adidas AtelierSTORE EXPERIENCE
adidas OriginalsGLOBAL CAMPAIGN
CoachBRAND RE-BOOT
WardrobeE-COMMERCE PLATFORM STRATEGY AND DESIGN
Fashion EmergenciesPOSTER SERIES
Potholes PostersUNESCO POSTER SERIES
CosmopolitanEXPERIENTIAL AND BRANDED CONTENT
Wolf & PaperART EXPERIMENT
All Souls WelcomePRIDE CAMPAIGN
SoulcycleBRAND REFRESH
adidas staYBRAND NARRATIVE SPACE
Puma 100m ShopLONDON OLYMPICS STUNT
adidas x DieselBRAND COLLAB
Shop BazaarE-COMMERCE PLATFORM STRATEGY AND DESIGN