WOLF &
PAPER
Personal Project
Wolf & Paper is a decade-long collection of design experiments at the intersection of art, commerce and style. It began as a fashion blog from 2009 to 2016, grew into an e-commerce platform and has since evolved into a more fluid creative practice that stretches across digital curation, white papers, AI work, emerging technology and occasional spatial design.
What ties all of this together is a unified way of seeing. My work lives in the belief that taste is not a hobby. It is a system of attention and intention that can move across mediums with ease. Wolf & Paper is where that philosophy takes shape, whether through collage work, yearly zines, film photography or experiments that explore how culture shifts and how design can reveal deeper meaning within it.

Collages from contemporary culture created directly on the iphone from found social posts.
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Experiments with 3d printed jewelry


The early days of Wolf&Paper
Circa 2009, Wolf & paper started as a fashion tumblr, and quickly evolved into a shoppable daily story finding similitude between two objects.


Selected Works
flamingoBRAND DEVELOPMENT AND CREATIVE DIRECTION
NutrafolBRAND DEVELOPMENT AND CREATIVE DIRECTION
adidas AtelierSTORE EXPERIENCE
Grow OnCAMPAIGN
CosmopolitanEXPERIENTIAL AND BRANDED CONTENT
Wolf & PaperART EXPERIMENT
Fashion EmergenciesPOSTER SERIES
The Bush 2020PRODUCT LAUNCH CAMPAIGN
adidas OriginalsGLOBAL CAMPAIGN
Potholes PostersUNESCO POSTER SERIES
WardrobeE-COMMERCE PLATFORM STRATEGY AND DESIGN
Shop BazaarE-COMMERCE PLATFORM STRATEGY AND DESIGN
All Souls WelcomePRIDE CAMPAIGN
SoulcycleBRAND REFRESH
CoachBRAND RE-BOOT
adidas staYBRANDED NARRATIVE SPACE EXPLORATION
adidas x DieselBRAND COLLAB
Puma 100m ShopLONDON OLYMPICS STUNT