WOLF &
PAPER

Personal Project

Wolf & Paper is a decade-long collection of design experiments at the intersection of art, commerce and style. It began as a fashion blog from 2009 to 2016, grew into an e-commerce platform and has since evolved into a more fluid creative practice that stretches across digital curation, white papers, AI work, emerging technology and occasional spatial design.

What ties all of this together is a unified way of seeing. My work lives in the belief that taste is not a hobby. It is a system of attention and intention that can move across mediums with ease. Wolf & Paper is where that philosophy takes shape, whether through collage work, yearly zines, film photography or experiments that explore how culture shifts and how design can reveal deeper meaning within it.

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Collages from contemporary culture created directly on the iphone from found social posts.
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Experiments with 3d printed jewelry

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 The early days of Wolf&Paper

Circa 2009, Wolf & paper started as a fashion tumblr, and quickly evolved into a shoppable daily story finding similitude between two objects.

wolfandpaper.com - at
web

Selected Works

flamingoBRAND DEVELOPMENT AND CREATIVE DIRECTION

NutrafolBRAND DEVELOPMENT AND CREATIVE DIRECTION

adidas AtelierSTORE EXPERIENCE

Grow OnCAMPAIGN

CosmopolitanEXPERIENTIAL AND BRANDED CONTENT

Wolf & PaperART EXPERIMENT

Fashion EmergenciesPOSTER SERIES

The Bush 2020PRODUCT LAUNCH CAMPAIGN

adidas OriginalsGLOBAL CAMPAIGN

Potholes PostersUNESCO POSTER SERIES

WardrobeE-COMMERCE PLATFORM STRATEGY AND DESIGN

Shop BazaarE-COMMERCE PLATFORM STRATEGY AND DESIGN

All Souls WelcomePRIDE CAMPAIGN

SoulcycleBRAND REFRESH

CoachBRAND RE-BOOT

adidas staYBRANDED NARRATIVE SPACE EXPLORATION

adidas x DieselBRAND COLLAB

Puma 100m ShopLONDON OLYMPICS STUNT