ALL SOULS
WELCOME
Creative Director, SoulCycle
To celebrate Pride month, we created a campaign that celebrates the incredible LGBTQ+ community at SoulCycle. Six amazing instructors shared their journeys through a series of interviews, videos and images while every studio signage was changed to state loud and proud: ALL SOULS WELCOME
Selected Works
Béton ArméBRAND DEVELOPMENT AND CREATIVE DIRECTION
The New StandBRANDING AND EXPERIENTIAL
Nutrafol WomenBRAND DEVELOPMENT AND CREATIVE DIRECTION
Nutrafol MenBRAND WORLD
flamingoBRAND DEVELOPMENT AND CREATIVE DIRECTION
The Bush 2020PRODUCT LAUNCH CAMPAIGN
adidas AtelierSTORE EXPERIENCE
adidas OriginalsGLOBAL CAMPAIGN
CoachBRAND RE-BOOT
WardrobeE-COMMERCE PLATFORM STRATEGY AND DESIGN
Fashion EmergenciesPOSTER SERIES
Potholes PostersUNESCO POSTER SERIES
CosmopolitanEXPERIENTIAL AND BRANDED CONTENT
Wolf & PaperART EXPERIMENT
All Souls WelcomePRIDE CAMPAIGN
SoulcycleBRAND REFRESH
adidas staYBRAND NARRATIVE SPACE
Puma 100m ShopLONDON OLYMPICS STUNT
adidas x DieselBRAND COLLAB
Shop BazaarE-COMMERCE PLATFORM STRATEGY AND DESIGN