ADIDAS HOUSE PARTY
Creative Lead, Sid Lee
Integrated campaign for adidas Originals, celebrating 60 years of soles and stripes. For the first time, the brand brought all its collections under one roof and the adidas House Party was born. The campaign united athletes, celebrities and brand ambassadors in a cohesive narrative across all media channels and helped the brand become culturally relevant again.
Selected Works
flamingoBRAND DEVELOPMENT AND CREATIVE DIRECTION
The New StandBRANDING AND EXPERIENTIAL
Nutrafol WomenBRAND DEVELOPMENT AND CREATIVE DIRECTION
adidas AtelierSTORE EXPERIENCE
Nutrafol MenBRAND WORLD
CosmopolitanEXPERIENTIAL AND BRANDED CONTENT
Wolf & PaperART EXPERIMENT
Fashion EmergenciesPOSTER SERIES
The Bush 2020PRODUCT LAUNCH CAMPAIGN
adidas OriginalsGLOBAL CAMPAIGN
Potholes PostersUNESCO POSTER SERIES
WardrobeE-COMMERCE PLATFORM STRATEGY AND DESIGN
Shop BazaarE-COMMERCE PLATFORM STRATEGY AND DESIGN
All Souls WelcomePRIDE CAMPAIGN
SoulcycleBRAND REFRESH
CoachBRAND RE-BOOT
adidas staYBRANDED NARRATIVE SPACE EXPLORATION
Puma 100m ShopLONDON OLYMPICS STUNT