flamingo

Head of Creative, flamingo (Harry's)

As the head of creative at flamingo, I brand architecture from zero: founding principles, visual language, photography system, tone, and the in-house creative agency that would develop it. The governing insight was simple and structural: hair removal had spent decades hiding in utility. Flamingo moved it into the open, into real light, real bodies, real environments. Within three years, flamingo grew from DTC new comer into an to industry disruptor challenging established hair removal brands through impactful campaigns and a coherent brand world that made the uncomfortable comfortable.

PHOTOGRAPHY

Flamingo's photography combines an aspirational aesthetic with lived-in environments and rich color palettes to celebrate self care and take hair removal out of the shadows. 

flamingo x Ashley Graham

Film Credits
Agency: Forsman & Bodenfors
Director: Caraz

To create awarness for Flamingo’s brand position as supporting all hair choices, we partenered with Ashley Graham to curate a limited-edition collection of wax strips, razors, and travel kits tailored to all needs. Shave what you want, wax what you want, leave what you want: do what works for you, not what anyone else tells you.