THE BIO

Roxana Zegan is an internationally awarded Creative Director, currently living in New York. She specializes in building brands through cultural relevancy and human centric design systems. She is currently the VP of Creative at Nutrafol where she leads the brand’s creative strategy & execution, to position itself as the undisputable category leader. Through Wolf & Paper, a fluid creative lab she founded a decade ago, Roxana also experiments with projects at the intersection of art, commerce and technology.

Roxana has held leadership roles at both disruptors and legacy brands such as Harry’s inc, NewStand, SoulCycle, and Coach. Her work is defined by incredible business results, cultural impact, and a healthy dose of witty humor and humanity. She helped Harry’s launch their first women’s brand: Flamingo and grow it into a challenger brand in the hair care space. In her role as a digital director at Coach, she worked on the brand's digital re-birth, with a new e-commerce platform, editorial content and an engaging mobile app. Both coach.com and the Coach app have been awarded Prestige Clios.

Her career path also includes a decade of leadership roles at some of the top agencies in the world: Sid Lee, CPB, Digital Kitchen and Droga5, and a list of high profile clients with a strong reputation for originality and innovation: Cirque du Soleil, HBO, Puma, Adidas, Red Bull, The Cosmopolitan Hotel.

Roxana's work has been rewarded with numerous international awards such as the Cannes Lions, the One Show, the D&AD Youngblood. FWA, the Type Directors Club, Applied Arts, Graphis, the Hong Kong Poster Triennial, Créativité Montréal, Grafika and many more. It has been published in various design and advertising magazines, and also been selected by Thames & Hudson to be part of the 60 Innovators Shaping Our Creative Future, a landmark publication celebrating the thinkers and makers defining the future of creativity.

say hi: hello@roxanazegan.com
follow: @wolfandpaper